In April 2017, for the very first time, Justice and Care launched a one-of-a-kind international campaign on Facebook. Called 'Gone Girl', this campaign helped create awareness about human trafficking using the best in social media.
The campaign helped us spread the word about trafficking and reach out to 8 million unique individuals across the world. Thousands of page requests were made, indicating an impressive rise in both reach and engagement, going up to a staggering 4,578,718!
The best part: The campaign was a Global Winner at the Facebook Awards 2017 that honours some of the best campaigns on Facebook and Instagram - the ones that moved people to feel and act, celebrating provocative creative work and new ways of storytelling.
Click Here to watch one of the videos!
For more information about the campaign and its reach, check out the infographic below: